Supporting a National Telecom Provider in Scaling Employee Engagement in CSR

About the Client

One of the Canada’s largest telecommunications providers, with a broad workforce and an active CSR program.

The Challenge

The CSR team observed that their initiatives were not consistently reaching employees across the organization. Awareness levels varied, and many employees were not fully familiar with the company’s CSR goals or how they could participate.

Our Mandate

Luta was engaged to help address low employee awareness, strengthen CSR literacy, and create clearer alignment between employees and the company’s sustainability priorities.

Customization & Deployment

The Luta platform was adapted to the client’s needs and tested by the CSR team, followed by external IT penetration and security assessments. Once approved, it was integrated into their internal systems for organization-wide use.

Supporting Engagement Efforts

With the platform in place, the CSR team was able to streamline the creation and distribution of their educational and awareness campaigns.

• In the first nine months, the team delivered around 75 campaigns through the platform.
• The tool provided a consistent way to share information with employees and helped the team reach a broader audience with the same level of effort.

Behavioural-Science-Driven Engagement

The platform’s gamification features—rooted in behavioural science principles such as micro-rewards, progress cues, and positive reinforcement—encouraged steady participation. These tools helped employees stay engaged at their own pace and made CSR learning more approachable and relatable.

Reach out to Luta team by filling up this form to discuss your CSR challenges and potential solutions.